Infomercials Pros and Cons

Looking for a way to increase sales or visitors to your site? Infomercials my be the answer. The following article is about the Pros and Cons of Infomercials.

Infomercials are tools that businesses use to help grow their business. These ads are basically longer than commercials and they go on air in the early morning hours, usually after midnight for a few hours. There are both pros and cons to developing infomercials which will be discussed in the article to follow.

PRO: The infomercial gives the business a platform on which to explain your business
. The time can be a positive or negative, but if your infomercial is attractive enough, then you will be able to get the attention of someone to watch it and possibly long enough so that they are interested in your business. If your infomercial can have somebody look at it longer than a minute, there may be a chance that they will check your company out.

CON: Infomercials come on at the worst hours! Usually, from one in the morning until six in the morning the infomercial will run and not many people will be awake to watch it. The people who do watch a long infomercial may get bored unless it is very attractive to the eye. Some people who are awake at this time of night are sometimes intoxicated, studying, or just cannot get to sleep, and the infomercial may get bypassed immediately unless there is something to get their attention.

PRO: The charge for the infomercial will not be too expensive because of the time of day! Prices for infomercials can be a lot more affordable than other forms of advertisement and it may be just as effective if the right people watch it and you make it something they can watch for a definite period of time. Price is always a main point to consider when looking for a mode of advertisement.

CON: Infomercials have an already negative stereotype! Most people when they are flipping through the channels and see an infomercial, they quickly change the channel. Many older infomercials were boring and too long, and people remember those. Therefore, when they think about a newer infomercial, they still think the same thing. A negative stereotype is not a great start, but if they can see one positive infomercial, then they may reconsider their stand on infomercials.

Infomercials are another way to get the name of their company out on the market, as long as the infomercial will be something that grabs you as you watch it.


We hope you enjoyed the article and that it got you thinking about what you could do to increase traffic and then sales for your business or organization.